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An
investigation into linguistic devices for persuading product buyers used in
textual advertisements in English and Vietnamese
TABLE
OF CONTETS
CHAPTER
1: INTRODUCTION
1.1.
RATIONALE
1.2.
AIMS AND OBJECTIVES
1.3.
SCOPE OF THE STUDY
1.4.
RESEARCH QUESTIONS
1.5.
ORGANIZATION OF THE STUDY
CHAPTER
2: LITERATURE REVIEW
2.1.
A REVIEW OF THE PREVIOUS STUDIES RELATED TO THE PROBLEM
2.2.
THEORETICAL BACKGROUND
2.2.1.
The concept of Advertising
2.2.2.
Language of advertising
2.2.3.
The structure of Ads
2.2.4.
Linguistic devices in advertisements
CHAPTER
3 METHODS AND PROCEDURES
3.1.
RESEARCH DESIGN
3.2.
RESEARCH METHODS
3.3.
SELECTION OF THE SAMPLE
3.4.
PROCEDURES - DATA COLLECTION AND ANALYSIS
3.5.
DESCRIPTION OF SAMPLES
CHAPTER
4 FINDINGS AND DISCUSSIONS
4.1.
SEMANTIC FEATURES OF LINGUISTIC DEVICES FOR PERSUADING PRODUCTS BUYERS USED IN
ADVERTISEMENTS
4.1.1.
Semantic features of linguistic devices for persuading products buyers used in
advertisements in English
4.1.2.
Semantic features of linguistic devices for persuading products buyers used in
advertisements in Vietnamese
4.2.
SYNTACTIC FEATURES OF LINGUISTIC DEVICES FOR PERSUADING PRODUCTS BUYERS USED IN
ADVERTISEMENTS
4.2.1.
Syntactic features of lingustic devices for persuading products buyers used in
advertisements in English
4.2.2.
Syntactic features of linguistic devices for persuading products buyers used in
advertisements in Vietnamese
4.3.
DISCUSSION
4.3.1.
Similarities of linguistic devices for persuading products buyers used in
advertisements
4.3.2.
Differences
CHAPTER
5 CONCLUSION - IMPLICATIONS
5.1.
CONCLUSION
5.2.
IMPLICATIONS
5.3.
LIMITATIONS
5.4.
RECOMMENDATIONS
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