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Recruitment strategies aiming to attract females into undergraduate engineering programs - examining their role and use
Table of Contents
Abstract
Acknowledgements
Table of Contents
List of Tables
List of Figures
List of Abbreviations
I. Chapter One: Introduction
A. Background of the Problem
B. Reasons for the Low Representation of Women
C. College Choice
D. Recruitment Strategies
E. Statement of Problem
F. Purpose of Study
G. Research Questions
H. Significance of the Study
I. Definition of Terms
J. Delimitations
K. Limitations
L. Assumptions
M. Conclusion
N. Road-map to Dissertation
II. Chapter Two: Literature Review
A. Women’s Entrance into Engineering
B. Reasons for the Low Numbers of Women in Engineering Programs Today
a. Social Identity Threat
b. Lack of Mentoring
c. Scarcity of Female Role Models in the Career Field
C. Recruitment Strategies
D. Power of Recruitment Strategies Geared to Both Men and Women
E. Types of Recruitment Strategies
a. Traditional Recruitment Strategies
1. Advertising
i. Websites
ii. Television Ads
2. Sales Promotion
i. Financial Aid
3. Personal Selling
i. Phone Calls
ii. Campus Visits
iii. High School Visits
iv. College Fairs
v. Marketing to High School Personnel
vi. Marketing to Parents
4. Direct Marketing
i. College Catalogs/Viewbooks
ii. Letters to Prospective Students
iii. DVDs/CD-ROMs
iv. Social Media
5. Public relations
i. News Broadcasts
F. Recruiting Women into Engineering Programs
a. Specialized Recruitment Strategies
1. Personal Selling
i. Mentoring
ii. Learning and Living Communities
2. Sales Promotion
i. Female-Focused Financial Aid
G. Theoretical Framework
H. Conclusion
III. Chapter Three: Methodological Approach
A. Research Design
B. Participants
C. Instrumentation
D. Pre-testing
E. Questions on the Questionnaire
F. Data Collection
a. Qualitative Methods of Data Collection and Analysis
b. Quantitative Methods of Data Collection and Analysis
G. Data Analysis
H. Conclusion
IV. Chapter Four: Findings
A. Overall Recruitment Strategies
B. Research Question One Findings
C. Research Question Two Findings
D. Research Question Three Findings
E. Research Question Four Findings
F. Research Question Five Findings
G. Female Enrollment Strategy
H. Conclusion
V. Chapter Five: Discussion and Recommendations
A. Summary of Main Findings
B. Summary and Discussion of Research Question One Findings
C. Summary and Discussion of Research Question Two Findings
D. Summary and Discussion of Research Question Three Findings
E. Summary and Discussion of Research Question Four Findings
F. Summary and Discussion of Research Question Five Findings
G. Implications for Research
H. Implications for Practice
I. Limitations and Recommendations for Future Research
J. Conclusions
References
Appendices:
A. Appendix A Table of Engineering Programs
B. Appendix B Table of Colleges and Universities Studied.
C. Appendix C Sample Correlation Table
D. Appendix D Questionnaire Guide Bài viết liên quan
