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Customer satisfaction towards the bank card service quality at Ho Chi Minh City
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Customer
satisfaction towards the bank card service quality at Ho Chi Minh City
Table
of contents
Executive
summary
CHAPTER
1: INTRODUCTION
1.1.
Research background
1.2.
Research statement
1.3.
Research objectives and the scope of the research
1.4.
Research significance
CHAPTER
2: LITERATURE REVIEW
2.1.
Research definition
2.1.1.
Service quality
2.1.2.
Customer satisfaction
2.1.3.
Relationship between service quality and customer satisfaction
2.2.
Related research
2.3.
Related model in an analysis
2.4.
Theoretical framework
CHAPTER
3: RESEARCH METHODOLOGY
3.1.
Type of the research
3.2.
Research design
3.2.1.
Data collection
3.2.2.
Data analysis
3.2.3.
Budget
3.3.
Activity plan
References
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