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Determinants
of consumer's green product purchasing in Ho Chi Minh city
Table
of contents
Chapter
1: Introduction
1.1
Problem background
1.2
Research purpose and research questions
1.3
Limitations
1.4
Definitions of key terms
1.5
Disposition of the study
Chapter
2: Literature review
2.1
Green marketing
2.1.1
Green consumer behavior; consumer confusion
2.2
Eco-labeling; a part of green marketing
2.2.1
The background of eco-labeling
2.2.2
Eco-market
2.2.3
Can Eco-labeling be used as a Consumer Decision Tool
2.3.
Consumer purchase behavior
2.3.1
The consumers purchase process
2.3.2
The Green consumer purchasing model
2.4
Consumer categories
2.5
The Attitude-norm-behavior Relationship
2.5.1
The Fishbein Model
2.6
Factors having influence on Consumers purchase Behavior
2.6.1
Consumer Awareness and Knowledge
2.6.2
Eco-motivation
2.6.3
Price, Packaging, package resealability or Brand
2.6.4
Demographic Factors influencing the consumer
2.7
My Study Framework
2.7.1.
Suggested Research Testing Model and positioning of study
Chapter
3: Research Methodology
3.1
Research Philosophy or Perception of Knowledge
3.2
Research Approach and Strategy
3.3
Research Design
3.4
Data Collection Methods
3.5
Social-Survey Questionnaire
3.6
Ethical Consideration
3.7
Truth Criteria
3.7.1
Reliability
3.7.2
Validity
3.7.3
Replication
3.8
Practical Methodology
3.8.1.
Research Sample
3.8.2.
Research Preconception
3.8.3.
Designing and Pre-testing of the Questionnaire
3.8.4.
Statistical Tests
3.8.5.
Questionnaire coding
Chapter
4: Data Analysis and results discussion
1.
Frequency Table
2.
Factor Analysis
Chapter
5: Conclusion of the Study
5.1
The Influencing Factors
5.1.1
My Research Contribution
5.1.2
Research Recommendations
References
Appendices
Questionnaire
in English
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