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Determinants of the loyalty of
employees in businesses
Table of contents
Chapter 1: Introduction
1.1. Problem statement
1.2. Research objectives
1.3. Research questions
1.4. Research scope
1.5. Research methodology
1.6. Research structure
Chapter 2: Literature Review
2.1. Theoretical literature
2.1.1. Approaches in the study of the
loyalty of employees
2.1.2. Benefits of building and
maintaining the loyalty of employees
2.2. Empirical literature
Chapter 3: Research Methodology
3.1. Data sources
3.1.1. Qualitative study
3.1.2. Quantitative study
3.2. Variables
3.3. Research model
3.4. Method of estimation
3.5. Method of testing
Chapter 4: Research Results
4.1. Synthesis of the survey result
4.2. Descriptive statistics
4.3. Adjustment of scale
4.4. Factor analysis
4.5. Adjusted model
4.6. Testing of the adjusted model
4.7. Result of testing hypothesis
4.8. Testing the loyalty rate between
male and female
4.9. Testing the loyalty among employees
at different levels
4.10. Testing the loyalty among
employees at different positions
4.11. Testing the loyalty among
employees in different business types
Chapter 5: Conclusion, Recommendation
and Limitation
5.1. Performance and topic’s contributions
5.2. Practical signification and
recommendation
5.3. Limitation and direction for coming
studies
References
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