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Factors
market impact business results of the state owned commercial bank in Ho Chi
Minh city
CONTENTS
CHAPTER
1: OVERVIEW
1.1
The necessity of the Assignment
1.2
Objectives of the Assignment
1.3
Object and scope of research
1.4
Research methodology
1.5
Layout of the assignment
1.6
Novelty of assignment
2.1
Overview of market–oriented business result
2.1.1
The concept of business result
2.1.2
The concept of market orientation
2.2
The relationship between business result and market orientation
2.3
Research models relates to business results according to market orientation
2.4
Research factors in accordance with orienting market impact on business results
of state–owned commercial banks
2.4.2
Factors in accordance with market orientation impact business results of the
system's state–owned commercial banks
2.4.2.1
Actual business results of Vietnam's banking system
2.4.2.2
Factors affecting the business results of the state–owned commercial bank
according to market orientation:
2.5
Recommended models and hypotheses
CHAPTER
3: RESEARCH METHODOLOGY
3.1
Research Process
3.2
Research Methodology
3.2.1
Qualitative Research
3.2.2
Quantitative Research
3.3
The Sample
CHAPTER
4: RESEARCH RESULT
4.1
The inspection
4.2
Database description
4.3
Correlation coefficient analysis
4.4
Regression method
CHAPTER
5: CONCLUSIONS AND RECOMMENDATIONS
5.1
Conclusions from the research
5.2
Recommendations
5.2.1
Customer orientation
5.2.2
Competitor orientation
5.2.3
Interrelation, cooperation between functional units
5.2.4
Profit orientation
5.2.5
Response sensitivity
5.3
Limitations of the research and the coming study orientation
REFERENCE
APPENDIX
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