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Key
factors influencing on apartment purchase decision of customers in Ho Chi Minh
city
Contents
ADVISOR’S
ASSESSMENT
ACKNOWLEDGEMENTS
ABSTRACT
LIST
OF TABLE
LIST
OF FIGURE
LIST
OF ABBREVIATIONS
CHAPTER
1. INTRODUCTION
2.1.
BACKGROUND
2.2.
PROBLEM STATEMENT
2.3.
RESEARCH OBJECTIVES
2.4.
RESEARCH QUESTIONS
2.5.
SCOPE OF STUDY
2.6.
METHODOLOGY
2.7.
CHAPTER OVERVIEW
CHAPTER
2. LITERATURE REVIEW
2.1.
APARTMENT OVERVIEW
2.2.
LITERATURE REVIEW
2.2.1.
Feature
2.2.2.
Finance
2.2.3.
Distance
2.2.4.
Facilities
2.2.5.
Environment
2.2.6.
Purchase decision
2.3.
CONCEPTUAL FRAMEWORK
CHAPTER
3. RESEARCH METHODOLOGY
3.1.
RESEARCH PROCESS
3.2.
SAMPLE SIZE
3.3.
MEASUREMENT SCALE
3.3.1.
Measurement scale
3.3.2.
Pilot test
3.4.
MAIN SURVEY
3.5.
DATA ANALYSIS METHOD
3.5.1.
Reliability measure
3.5.2.
Validity measure by EFA (Exploratory Factor Analysis)
3.5.3.
Multiple regression analysis
CHAPTER
4. DATA ANALYSIS AND RESULTS
4.1.
PREPARATION
4.1.1.
Editing
4.1.2.
Coding
4.2.
DESCRIPTIVE DATA
4.3.
ASSESSMENT MEASUREMENT SCALE
4.3.1.
Cronbach’s Alpha
4.3.2.
Exploratory Factor Analysis (EFA)
4.4.
HYPOTHESES TESTING BY MULTIPLE REGRESSION
4.4.1.
Checking assumption of Multiple Regression
4.4.2.
Evaluating the model
4.4.3.
Evaluating the independent of variables
4.4.4.
Checking hypotheses of model
4.4.5.
Analysis effect of control variables by Multiple Regression
CHAPTER
5. CONCLUSIONS AND IMPLICATIONS
5.1.
RESEARCH OVERVIEW
5.2.
RESEARCH FINDINGS
5.3.
MANAGERIAL IMPLICATION
5.4.
RESEARCH LIMITATIONS & DIRECTIONS FOR FUTURE RESEARCH HYPOTHESIS
REFERENCES
Appendix
1: Vietnamese questionnaire
Appendix
1: English questionnaire
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