[giaban]0.000 VNĐ[/giaban]
[kythuat]
[/kythuat]
[tomtat]
[tomtat]
The
determinants of MICE tourism developement in Ho Chi Minh City (How to grow MICE
tourism in MICE tourism?)
ABSTRACT
CHAPTER
1: INTRODUCTION
MICE
TOURISM PURPOSE AND RESEARCH DIRECTION
1.1
Research Objectives and the Scope of the Research
1.2
The scope
1.3
Problem Questions
1.4
Limitation of the research
1.5
Research significance
CHAPTER
2: LITERATURE REVIEW
2.1
Research definition of MICE tourism
2.2
Related research
2.3
Related Model in an analysis
2.4
General Information
2.4.1
What are the benefits?
2.4.2
General characteristics of MICE tourism
2.4.2.1
Products MICE
2.4.2.2
Objects MICE tourists
2.5
Over view of Ho Chi Minh
2.6
Status of MICE tourism in Ho Chi Minh
2.6.1
Status of business networks serving tourists conference in Ho Chi Minh City
today
2.6.2
Sources of tourism personnel City
2.6.2.1
Actual labor
2.6.4.2
Difficulties
CHAPTER
3: RESEARCH MODEL (Figure into the relationship between the factors affecting
the growth of MICE tourism – the SATISFATION OF CUSTOMERS)
CHAPTER
4: RESEARCH METHODOLOGY
4.1.
Research Strategy
4.2
Scale Construction
4.2.1
The scale of the perception about the hotels reputation
4.2.2
The scale of the hotels facilities
4.2.3
The scale of the perception about hospitality services
4.2.4
The perception of the human resource
4.3
Summary
CHAPTER
5: THE ANALYSIS OF THE CUSTOMER ’SATISFACTION
5.1
Introduction
5.2
Analyzing the relationship of the factors that influencing the satisfaction of
the customers at the 5 stars hotel
5.2.1
Mismatch between supplying MICE services and customers satisfaction
5.2.2
Mismatch in reality and expectation
5.3
The satisfaction analysis at 5 stars hotel
5.3.1
Age group from 21- 30
5.3.2
Age group from 31- 40
5.3.3
Age group over 40
5.4
Analysis of factors affecting customers satisfaction
5.4.1
Age group 21- 30
5.4.2
Age group 31- 40
5.4.3
Age group over 40
5.5
The regression Analysis and assessment of the factors affecting satisfaction of
customers
CHAPTER
6: SOLUTIONS
HOW
TO DEVELOP MICE TOURISM IN HO CHI MINH CITY?
6.1
Forecast of international visitors to Ho Chi Minh City in 2020
6.2
Forecast of demand for hotels in 2015
6.3
Specific objectives from 2020
6.4
THE SOLUTIONS TO DEVELOP MICE TOURISM IN HO CHI MINH 2020
6.4.1
Solution 1: new product development
6.4.2
Solution 2: Improve infrastructure serving MICE
6.4.3
Solution 3: Strengthen promotion
6.5
The suggestion to relevant departments and offices
6.6
For the People's Committee of HCMC, the provincial departments and agencies
concerned
Chapter
7: CONCLUSION
APPENDIX
I: QUESTIONAIRE
APPENDIX
II
Bài viết liên quan
){kind=link}