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A
study on the pragmatic features of collocation used in advertising hair care
products in English and Vietnamese
TABLE
OF CONTETS
CHAPTER
1 INTRODUCTION
1.1
RATIONAL
1.2
JUSTIFICATION OF THE STUDY
1.3
PURPOSES OF THE STUDY
1.4
OBJECTIVES
1.5
RESEARCH QUESTIONS
1.6
SCOPE OF THE STUDY
1.7
ORGANIZATION OF THE STUDY
CHAPTER
2 LITERATURE REVIEW AND THEORETICAL BACKGROUND
2.1
PREVIOUS STUDIES
2.2
THEORETICAL BACKGROUND
2.2.1
Definitions of terms
2.2.2
Collocations and Syntax
2.2.3
Colocations and Pragmatics
2.2.4
Leech’s Politeness Maxims
2.2.5
Collocations and their Classification
2.2.6
Characteristics of Advertising Language
2.2.7
Typical Features of Advertising Language Viewed from the Psychological
Perspective
CHAPTER
3 RESEARCH DESIGN AND METHODOLOGY
3.1
METHODOLOGY OF STUDY
3.2
RESEARCH DESIGN
3.3
DESCRIPTION OF THE SAMPLE
3.4
STEPS IN THE RESEARCH PROCESS
CHAPTER
4 FINDINGS AND DISCUSSIONS
4.1
COLLOCATIONS AND THEIR SYNTACTIC FEATURES
4.1.1
Adjectives Collocate with “hair”, “tóc”
4.1.2
English Collocations of “hair” and their Functions in Sentence
4.1.3
Vietnamese Collocations of “tóc” and their Functions in Sentences
4.2
Collocations and their pragmatic features
CHAPTER
5 CONCLUSION AND IMPLICATIONS
5.1
CONCLUDING REMARK
5.2
IMPLICATIONS
5.3
LIMITATION
5.4
FURTHER RESEARCH
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